Ruby & Ginger

Overview

Ruby and Ginger is a start up online retail company selling mostly ladies hats and accessories. They had an idea for logo and branding but were finding it difficult to know how to build a shop that looked individual. They had looked at off-the-shelf packages but didn’t like them.

Context & Challenge

The concept was clear from the beginning – they wanted to sell sustainable and ethical products without looking like other websites that were in circulation. The wanted to keep the shop simple and follow the Fashion Detox ideals of not asking people to own too may clothes and accessories, but at the same time to encourage sales.

Processes & Insights

Colour palette and logo were created first and the rest of the website took its inspiration from these things. Pale shades that were easy on the eye were a must whilst images needed to be engaging and draw customers in. The products were of good quality so the website needed to reflect this.

The products descriptions needed to be simple and friendly. The checkout process was to be easy. Coupons and discounts needed to be create and shared quickly. Stock would be allocated and managed within the site. And all payments and postage information needed to be in one place. A tall order, but all doable.

Solution

Using Wordpress and a substantial e-commerce plugin, the site was created and populated with ease. All stock and SKUs were allocated and set up.

The site had a 2 weeks testing period before full launch, which helped iron out any issues and provided the opportunity for live training.

Result

We produced a full functioning e-commerce site with beautiful graphics and easy to use sales and stock systems.

The addition of on-line gift cards means that people can treat their loved ones to something that they really want.

Site optimisation and Yoast updates included.